We deliver next-level solutions that are thoughtful, strategic, creative and skillfully delivered to the most exacting standards. We do what we do because we love it! We love the challenge and we are inspired by our clients, the world's most distinguished and admired brands.
We combined the attitude of racetrack driving with one of the world’s most infamous festivals to create an unforgettable product launch.
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Discover how we transformed a historic venue into the ultimate red-carpet movie premiere that is pure Audi.
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The production of an extensive two-year campaign that reintroduced a legendary supercar to the world.
View Case StudyRedefining the traditional agency, our in-house capabilities do not define what we are capable of, but it’s a start.
Our objective is empowering your people with knowledge and performance improvement skills. We utilize a blend of techniques and technologies to craft meaningful training sessions and impactful experiences that elevate organizational and individual performance.
SALES & SERVICE
DELIVERY & TECHNOLOGY
BRAND IMMERSION
Product Launch
Measurement & Sustainment
Culture Enrichment
CERTIFICATION TRAINING
SPECIALTY PRODUCTS
We dream up ideas that bring brands and products to life in the most compelling and unexpected ways. Every detail is maximized to illuminate the unique characteristics of a brand or product that are sure to foster emotional connections, create advocacy and drive action.
RIDE & DRIVES
PRESS ENGAGEMENTS
LIFESTYLE EVENTS
MOTORSPORTS RACES & RALLIES
BUSINESS MEETINGS
SPONSORSHIP ACTIVATIONS
HOSPITALITY & LOGISTICS
BRANDING EXPERIENCES
Our extraordinary media events drive favorable reception and help propel our clients into the Top 10 publications’ Top 10. Our events are well-crafted, personalized experiences with unsurpassed hospitality, clever creative and bulletproof logistics. We spare no detail to represent memorable experiences and predictable storytelling.
MEDIA ENGAGEMENT
EVENT PLANNING
VIP HOSPITALITY
LAUNCHES & REVEALS
BUZZ GENERATION
BRAND ACTIVATIONS
VEHICLE EXPERIENCES
STRATEGIC STORYTELLING
Creative is threaded throughout everything we do, from responsive digital event guides, mobile sales tools and microsites through to brand development, marketing campaigns and full-scale environments. Our creative team designs and delivers world-class next-level solutions.
CREATIVE DIRECTION
ART DIRECTION
COPYWRITING/MESSAGING
MOBILE/INTERACTIVE EXPERIENCES
ENVIRONMENTAL DESIGN
A/V, AR AND VR PRODUCTION
PRESENTATION DEVELOPMENT
PRINT AND COLLATERAL
Uncommonly talented. Diversely experienced. Obsessed with the details, and driven to do great work, day in and day out. That’s who we are, and we’re proud of it.
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Our work is made with heart and passion. When everything you do goes above and beyond, you exceed everyone’s expectations – the client’s as well your own.
A passionate, proactive attitude is how we approach things. In this way, what we deliver is exceptional and our service is undeniably attentive and responsive.
It’s little, thoughtful details that make a difference: welcome slides for clients on the TVs, obsessing over meeting snacks, or sending a simple thank-you note after.
Our name says it all. We deliver 6-star service in a 5-star world. Team members have that intangible special something that can’t be taught – you just have it.
Like being part of a large family, our care for people comes through in everything we do. Collaboration, excitement, hard work and – dare I say – love.
We’re modern, fashionable problem solvers. Being here means wanting to push everything to the next level, it means being the best at whatever it may be.
BBOY (Better Because of You). Take on every situation with child-like enthusiasm and treat others as old friends. We’re always stronger together, so don’t be an island.
A big part of our culture comes from unexpected acts of kindness. Not expensive, not time-consuming. But genuine. It makes others feel appreciated. It’s what we do.
What defines us is a handful of important qualities. We’re agile, responsive, passionate, intelligent and determined. Most of all, we’re family.
We always go way beyond what anyone would expect. The practice creates an experience that screams nothing short of incredible.
If it’s already successful, we’ll still be looking for ways to elevate it. Here, you’ll also find care, concern and consideration for all team members.
No matter how small the task, we own it and care about the result. Unshakable positivity. Non-stop teamwork. And a “wake-up-be-awesome” mentality.
The trick is being several steps ahead of your clients so they’ll have an experience that goes above what they expected they would have needed.
We’re about being there for each other when needed. We all learn, grow and achieve cooperatively. Love what you do, and it will shine through in your work.
Nuanced forethought and personalized perfection are what it really comes down to. It’s figuring out how to make the solution just a little better than anticipated.
The Apex Way is seeing the standards we set in a past project as guidelines to our next one; it is forward thinking, it is passion, it is hospitality, it is creativity- it is noticing a napkin is out of place then fixing it. It is taking a challenge as an opportunity to redefine experiences in the automotive industry.
Treat people like they’re guests in our home and always go the extra step – “good enough” is never the end product that Apex delivers. We can always improve.
It’s not about just getting the job done. It’s about thinking through every possible element and identifying how we can elevate it.
We look at every detail of every program through a microscope to make sure all angles have been investigated.