Setting The Scene
Audi wanted to create an extraordinary event in the heart of Los Angeles to debut Truth in 24 II, a movie highlighting their domination in the 24 Hours of Le Mans.
The Apex Answer
Apex went into high gear by recreating the sights, sounds and atmosphere of the 24 Hours of Le Mans experience. We transformed the oldest church in Los Angeles into a visually stunning state-of-the art theater that featured the largest screen and most sophisticated audio system ever utilized for a movie premiere. Guests arrived to a red-carpet entrance adorned with props, posters and performance sounds of the race.
The extraordinary evening exceeded projected media impressions and social media targets by over 100%. The movie and the event received praise from media, the Audi Racing Team and Audi executives.