Setting The Scene
Apex executed elements of a two-year campaign consisting of events for media and consumers in order to relaunch Acura’s legendary supercar, the all-new NSX.
The Apex Answer
Multiple media engagements throughout the country, produced in San Francisco, Palm Springs, New York and Detroit. Memorable experiences showcased the supercar on world-class racetracks as well as a series of all-day street drives.
Results
Global praise from the media and a successfully launched supercar. Overall impressions and product insights elevated both the Acura brand and the NSX.
