Setting The Scene

Apex executed elements of a two-year campaign consisting of events for media and consumers in order to relaunch Acura’s legendary supercar, the all-new NSX.

The Apex Answer

Multiple media engagements throughout the country, produced in San Francisco, Palm Springs, New York and Detroit. Memorable experiences showcased the supercar on world-class racetracks as well as a series of all-day street drives.

Results

Global praise from the media and a successfully launched  supercar. Overall impressions and product insights elevated both the Acura brand and the NSX.